Sitting, relaxing at the edge of the pool on a 40 degree day when; "You're one of those types aren't you?" a friend's daughter asks. I had no idea what she was on about. "You know, you slowly step into…
Tag: strategy
NFP’s – you’re selling a service or product – focus on your value
It's time for NFP's to embrace the reality of giving. It's not about the charity, it's about the person giving. When you focus on the person giving, you start to focus on the value they receive from the transaction. Who…
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Struggling with the pace of technology? Drink tea!
Well, it's unanimous then isnt' it? Somewhere between 2007 and today, the world went completely mad. Was it the convergence of financial strain caused by the GFC, a fuelling of fear from hate crimes around the world, the rise in consumption…
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Why…Start a New Year’s Revolution!
New Years Resolutions are so 2017! Start 2018 with a New Years Revolution! Let's talk disruption and the most simple way to positively disrupt your business. Disruption doesn't need to start with hysteria or an app, it can start with one…
Does your strategy need wings?
It is astounding that in a society that is more questioning than ever of spirituality that so many strategies in the NFP sector are based on divine intervention. Now I can understand how religious based charities might hope for some…
Innovation from a football coach
My son, Juan joined the school football (soccer) team this year. He's eight years old and from South America but he's no Lionel Messi . His coach had what I thought was an unusual approach to teaching the team which…
Why creative agencies are bad at designing fundraising campaigns
There I was sitting down relaxing, enjoying my cup of coffee with an old mate when within minutes, minutes dammit, the line came out "I've got a great fundraising idea for you". If you're in the fundraising game you hear it…
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Introducing the next-gen of business…
Time is ripe for a new type of business, a new class altogether A class that focuses on delivering an emotional response to consumers, on meeting an emotional need. Professionally marketed products focus on the benefits rather than the features while elite marketeers focus deeper…
Measuring charity performance
How much of my dollar goes to the cause? How much is spent on administration? I bet all the money goes to overpaid executives and nothing goes to the cause? All the money gets wasted. I've heard them all and…
What is an experimenteur?
The key to innovation is learning, not knowing. It is gaining & using new information through a series of experiments. Innovation is seldom borne from the most knowledgeable, but from the most inquisitive. An experimenteur is someone who is committed to learning through action, continuously testing and retesting their understanding of the world.
Experimenteur 