2 comments on “The pricing dilemma – premium or luxury?”

The pricing dilemma – premium or luxury?

How do you set price for a high-quality offering? At this end of the product/service spectrum understanding unstated customer need is critical.  Pricing sends a clear message of quality but how do you differentiate between premium and luxury pricing? What…

0 comments on “Merging online and offline experiences”

Merging online and offline experiences

Sitting, relaxing at the edge of the pool on a 40 degree day when; "You're one of those types aren't you?" a friend's daughter asks. I had no idea what she was on about. "You know, you slowly step into…

0 comments on “Five key insights on improving Net Promoter Scores”

Five key insights on improving Net Promoter Scores

Net Promoter Score or NPS is a big deal in customer experience measurement. Right now it's a critical marker in the banking world.  As banks grapple with how they re-build consumer trust and confidence NPS is being used as a…

0 comments on “Struggling with the pace of technology? Drink tea!”

Struggling with the pace of technology? Drink tea!

Well, it's unanimous then isnt' it? Somewhere between 2007 and today, the world went completely mad. Was it the convergence of financial strain caused by the GFC, a fuelling of fear from hate crimes around the world, the rise in consumption…

0 comments on “Introducing the next-gen of business…”

Introducing the next-gen of business…

Time is ripe for a new type of business, a new class altogether A class that focuses on delivering an emotional response to consumers, on meeting an emotional need. Professionally marketed products focus on the benefits rather than the features while elite marketeers focus deeper…

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