How do you set price for a high-quality offering? At this end of the product/service spectrum understanding unstated customer need is critical. Pricing sends a clear message of quality but how do you differentiate between premium and luxury pricing? What…
Sitting, relaxing at the edge of the pool on a 40 degree day when; "You're one of those types aren't you?" a friend's daughter asks. I had no idea what she was on about. "You know, you slowly step into…
Net Promoter Score or NPS is a big deal in customer experience measurement. Right now it's a critical marker in the banking world. As banks grapple with how they re-build consumer trust and confidence NPS is being used as a…
Well, it's unanimous then isnt' it? Somewhere between 2007 and today, the world went completely mad. Was it the convergence of financial strain caused by the GFC, a fuelling of fear from hate crimes around the world, the rise in consumption…
Time is ripe for a new type of business, a new class altogether A class that focuses on delivering an emotional response to consumers, on meeting an emotional need. Professionally marketed products focus on the benefits rather than the features while elite marketeers focus deeper…
Naming a product or organisation is a challenging task. Often organisations use internal expertise, who are subject matter experts who think a lot about what they do, their activities. Often the primary stakeholders - the customers are often left out. Here's a classic case.
