2 comments on “The pricing dilemma – premium or luxury?”

The pricing dilemma – premium or luxury?

How do you set price for a high-quality offering? At this end of the product/service spectrum understanding unstated customer need is critical.  Pricing sends a clear message of quality but how do you differentiate between premium and luxury pricing? What…

0 comments on “Five key insights on improving Net Promoter Scores”

Five key insights on improving Net Promoter Scores

Net Promoter Score or NPS is a big deal in customer experience measurement. Right now it's a critical marker in the banking world.  As banks grapple with how they re-build consumer trust and confidence NPS is being used as a…

0 comments on “Struggling with the pace of technology? Drink tea!”

Struggling with the pace of technology? Drink tea!

Well, it's unanimous then isnt' it? Somewhere between 2007 and today, the world went completely mad. Was it the convergence of financial strain caused by the GFC, a fuelling of fear from hate crimes around the world, the rise in consumption…

2 comments on “Why…Start a New Year’s Revolution!”

Why…Start a New Year’s Revolution!

New Years Resolutions are so 2017! Start 2018 with a New Years Revolution!  Let's talk disruption and the most simple way to positively disrupt your business.  Disruption doesn't need to start with hysteria or an app, it can start with one…

0 comments on “Why creative agencies are bad at designing fundraising campaigns”

Why creative agencies are bad at designing fundraising campaigns

There I was sitting down relaxing, enjoying my cup of coffee with an old mate when within minutes, minutes dammit, the line came out  "I've got a great fundraising idea for you". If you're in the fundraising game you hear it…

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