It is astounding that in a society that is more questioning than ever of spirituality that so many strategies in the NFP sector are based on divine intervention. Now I can understand how religious based charities might hope for some help from above but what about the rest!
We’re in one of the tougher economic climates for charity growth. There are an increasing number of charities competing for a stagnant pool of funds. Recent 2012/2013 ATO data suggests that there is a decline in the number of gifting taxpayers. Roy Morgan Research data comparing 2010 to 2014 showed a clear correlation between consumer confidence and gifting. And consumer confidence is at an all time low. Bugger!
If you’re NPF isn’t putting strategies in place to counter these forces and grow then you’re planning to do less good than ever. Is it a tough market? Yes. Is there something you can do to counter a tough market? Absolutely. While God may well bring home the bacon for you, it’s a big gamble with your stakeholders lives.
The charity sector is maturing quickly at the moment. There is an increase in the number of charities employing consultants to help them address their funding shortfalls. The challenge is that most charities are being fed the same strategies by the same consultants. I shouldn’t be talking, I’m a consultant too. Charities need to get outside their industry to look for growth opportunities. Spend some time at trendwatching.com to watch trends across the globe.
If you’re looking for some holiday season reading pick up a copy of Blue Ocean Strategy by W. Chan Kim and Renee Mauborgne or for a more technical approach try Business Model Generation by Osterwalder and Pigneur. Both of these books will get you thinking differently.
Push your boundaries even further by delving into the Smart Fuel section on our website and explore our challenging views on altruism and charity performance. If you’re serious about changing the world for the better then be prepared to get a little uncomfortable with your thinking.
The charity space is evolving rapidly, global charities will be the norm within 3 years and standard campaigns will be costing more for decreasing returns year on year. Break new ground, get outside your industry and disrupt yourself before others do it for you.
Is it scary? Potentially. Will it involve change? Definitely. Will it happen anyway? Of course. Remember, there are three types of people in this world.
- Those who make things happen.
- Those who watch things happen.
- Those who wonder what just happened.
If you’re a number one type of leader then let’s get cracking.
Trust me, charity as we know it is about to change dramatically over the next few years – best to follow the Scouts motto and ‘Be Prepared’!
Call me, let’s disrupt things a little and get you some quality growth of biblical proportions.
Troy Flower +61 (0)447 66 66 91 or email firstname.lastname@example.org.