NFP’s – you’re selling a service or product – focus on your value

It's time for NFP's to embrace the reality of giving. It's not about the charity, it's about the person giving.  When you focus on the person giving, you start to focus on the value they receive from the transaction. Who…

Does your strategy need wings?

It is astounding that in a society that is more questioning than ever of spirituality that so many strategies in the NFP sector are based on divine intervention. Now I can understand how religious based charities might hope for some…

Why creative agencies are bad at designing fundraising campaigns

There I was sitting down relaxing, enjoying my cup of coffee with an old mate when within minutes, minutes dammit, the line came out  "I've got a great fundraising idea for you". If you're in the fundraising game you hear it…

Fundraise or buy a Rolex – same, same!

Fundraise or Rolex - same, same Survival of our species over time was due to a complex series of trial and error experiments where a positive outcome meant survival and a negative outcome often meant death. There are a number…

The selfish truth about charity

Human beings evolved and mastered our surroundings, overcame challenges and ultimately survived and prospered.  We did better than just survive because at our very core, our subconscious level, at our DNA level, we’re selfish (Richard Dawkins The Selfish Gene 1976, Matt Ridley…

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