Are you an Experimenteur?

Why did I call my business Experimenteur? Well, even though I’ve started businesses, created new models, won awards for innovation and entrepreneurship, I’ve never felt like the title of entrepreneur fitted me.

In my mind an ‘entrepreneur’ is someone who has built a successful business, not sure what level or definition of success, but there’s a certain point that must be reached to call oneself an entrepreneur. Frequently we hear that a big differentiator between success and failure in business can come down to luck and timing. That begs the question then; what are you before you’re an entrepreneur, before the luck and timing kicks in? Are you a pre-entrepreneur, a premature entrepreneur, a prentrepreneur if you will, or just some dude or dudette with a crazy idea?

What I see in common with innovators, new business developers, pre-entrepreneurs and entrepreneurs or intrapreneurs, is an unwavering commitment to try new stuff, challenge the status quo, have a crack at something new. Usually they have an inkling something will work and some evidence to suggest why. They’re committed to testing it, to experimenting and it’s through this experimentation that new ideas, concepts and models emerge. This is the heartland of innovation, the DNA of an entrepreneur. A critical cultural norm for innovative organisations.

Now, what about you?

You love to experiment don’t you? You have ideas, ‘hypotheses’ in science speak, and you run experiments to test them. You pivot your ideas, run with the results in whatever direction they take you. You’re comfortable with uncertainty, you relish it. You’re an experimenter, but that doesn’t sound as sexy as entrepreneur, so I tweaked it for you, I ‘Frenched’ it a little.


Maybe you’re an Experimenteur. I know I am.

Try it on for size. You might just like it. It’s my gift to you.

You’re welcome!


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