The pricing dilemma – premium or luxury?

How do you set price for a high-quality offering? At this end of the product/service spectrum understanding unstated customer need is critical.  Pricing sends a clear message of quality but how do you differentiate between premium and luxury pricing? What…

Struggling with the pace of technology? Drink tea!

Well, it's unanimous then isnt' it? Somewhere between 2007 and today, the world went completely mad. Was it the convergence of financial strain caused by the GFC, a fuelling of fear from hate crimes around the world, the rise in consumption…

Why…Start a New Year’s Revolution!

New Years Resolutions are so 2017! Start 2018 with a New Years Revolution!  Let's talk disruption and the most simple way to positively disrupt your business.  Disruption doesn't need to start with hysteria or an app, it can start with one…

Does your strategy need wings?

It is astounding that in a society that is more questioning than ever of spirituality that so many strategies in the NFP sector are based on divine intervention. Now I can understand how religious based charities might hope for some…

Introducing the next-gen of business…

Time is ripe for a new type of business, a new class altogether A class that focuses on delivering an emotional response to consumers, on meeting an emotional need. Professionally marketed products focus on the benefits rather than the features while elite marketeers focus deeper…

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