2 comments on “The pricing dilemma – premium or luxury?”

The pricing dilemma – premium or luxury?

How do you set price for a high-quality offering? At this end of the product/service spectrum understanding unstated customer need is critical.  Pricing sends a clear message of quality but how do you differentiate between premium and luxury pricing? What…

2 comments on “Not too bad? My challenge to you…”

Not too bad? My challenge to you…

How are you? If your instinctive response is 'not too bad' then this post is for you. I'm hoping it brings you greater energy and happiness. You see, 'Not too bad' is a dismissive response. You're indicating to the person…

0 comments on “Merging online and offline experiences”

Merging online and offline experiences

Sitting, relaxing at the edge of the pool on a 40 degree day when; "You're one of those types aren't you?" a friend's daughter asks. I had no idea what she was on about. "You know, you slowly step into…

0 comments on “Five key insights on improving Net Promoter Scores”

Five key insights on improving Net Promoter Scores

Net Promoter Score or NPS is a big deal in customer experience measurement. Right now it's a critical marker in the banking world.  As banks grapple with how they re-build consumer trust and confidence NPS is being used as a…

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