2 comments on “The pricing dilemma – premium or luxury?”

The pricing dilemma – premium or luxury?

How do you set price for a high-quality offering? At this end of the product/service spectrum understanding unstated customer need is critical.  Pricing sends a clear message of quality but how do you differentiate between premium and luxury pricing? What…

0 comments on “Merging online and offline experiences”

Merging online and offline experiences

Sitting, relaxing at the edge of the pool on a 40 degree day when; "You're one of those types aren't you?" a friend's daughter asks. I had no idea what she was on about. "You know, you slowly step into…

0 comments on “Introducing the next-gen of business…”

Introducing the next-gen of business…

Time is ripe for a new type of business, a new class altogether A class that focuses on delivering an emotional response to consumers, on meeting an emotional need. Professionally marketed products focus on the benefits rather than the features while elite marketeers focus deeper…