How do you set price for a high-quality offering? At this end of the product/service spectrum understanding unstated customer need is critical. Pricing sends a clear message of quality but how do you differentiate between premium and luxury pricing? What…
Tag: business growth
Merging online and offline experiences
Sitting, relaxing at the edge of the pool on a 40 degree day when; "You're one of those types aren't you?" a friend's daughter asks. I had no idea what she was on about. "You know, you slowly step into…
Experimenteur 