2 comments on “The pricing dilemma – premium or luxury?”

The pricing dilemma – premium or luxury?

How do you set price for a high-quality offering? At this end of the product/service spectrum understanding unstated customer need is critical.  Pricing sends a clear message of quality but how do you differentiate between premium and luxury pricing? What…

0 comments on “Merging online and offline experiences”

Merging online and offline experiences

Sitting, relaxing at the edge of the pool on a 40 degree day when; "You're one of those types aren't you?" a friend's daughter asks. I had no idea what she was on about. "You know, you slowly step into…

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