business growth – Experimenteur

The pricing dilemma – premium or luxury?

Posted by tflowon March 1, 2018March 6, 2018in Branding, Customer Experience, Growth Strategies, Innovation, marketing and sales, Strategy2 Comments

How do you set price for a high-quality offering? At this end of the product/service spectrum understanding unstated customer need is critical. Pricing sends a clear message of quality but how do you differentiate between premium and luxury pricing? What…

Merging online and offline experiences

Posted by tflowon February 3, 2018March 1, 2018in Branding, Customer Experience, marketing and sales, technologyLeave a comment

Sitting, relaxing at the edge of the pool on a 40 degree day when; "You're one of those types aren't you?" a friend's daughter asks. I had no idea what she was on about. "You know, you slowly step into…

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