0 comments on “Five key insights on improving Net Promoter Scores”

Five key insights on improving Net Promoter Scores

Net Promoter Score or NPS is a big deal in customer experience measurement. Right now it's a critical marker in the banking world.  As banks grapple with how they re-build consumer trust and confidence NPS is being used as a…

0 comments on “Struggling with the pace of technology? Drink tea!”

Struggling with the pace of technology? Drink tea!

Well, it's unanimous then isnt' it? Somewhere between 2007 and today, the world went completely mad. Was it the convergence of financial strain caused by the GFC, a fuelling of fear from hate crimes around the world, the rise in consumption…

0 comments on “Introducing the next-gen of business…”

Introducing the next-gen of business…

Time is ripe for a new type of business, a new class altogether A class that focuses on delivering an emotional response to consumers, on meeting an emotional need. Professionally marketed products focus on the benefits rather than the features while elite marketeers focus deeper…

0 comments on “Are you a charity? Prove it!”

Are you a charity? Prove it!

Charities are now faced with a much more savvy audience. To succeed in current and future times charities must be able to prove their value. They must be able to communicate their impact and be able to quantify some element of it. Performance of charities will be critical as consumers become more aware, more skeptical and actually want to do more. Charities must think impact reporting and it must become part of their culture.

1 comment on “Nine things charities must do…now!”

Nine things charities must do…now!

Here's nine things charities must do to ensure their relevance in the future:  Have a clear vision that everyone from the board down is prepared to stake their reputation on.  If you don't believe the vision and can't articulate how you're…