Building growth strategies for your world.
It is astounding that in a society that is more questioning than ever of spirituality that so many strategies in the NFP sector are based on divine intervention. Now I can understand how religious based charities might hope for some…
My son, Juan joined the school football (soccer) team this year. He's eight years old and from South America but he's no Lionel Messi . His coach had what I thought was an unusual approach to teaching the team which…
There I was sitting down relaxing, enjoying my cup of coffee with an old mate when within minutes, minutes dammit, the line came out "I've got a great fundraising idea for you". If you're in the fundraising game you hear it…
Read More Why creative agencies are bad at designing fundraising campaigns
Time is ripe for a new type of business, a new class altogether A class that focuses on delivering an emotional response to consumers, on meeting an emotional need. Professionally marketed products focus on the benefits rather than the features while elite marketeers focus deeper…
Fundraise or Rolex - same, same Survival of our species over time was due to a complex series of trial and error experiments where a positive outcome meant survival and a negative outcome often meant death. There are a number…
Human beings evolved and mastered our surroundings, overcame challenges and ultimately survived and prospered. We did better than just survive because at our very core, our subconscious level, at our DNA level, we’re selfish (Richard Dawkins The Selfish Gene 1976, Matt Ridley…
How much of my dollar goes to the cause? How much is spent on administration? I bet all the money goes to overpaid executives and nothing goes to the cause? All the money gets wasted. I've heard them all and…
The key to innovation is learning, not knowing. It is gaining & using new information through a series of experiments. Innovation is seldom borne from the most knowledgeable, but from the most inquisitive. An experimenteur is someone who is committed to learning through action, continuously testing and retesting their understanding of the world.
Naming a product or organisation is a challenging task. Often organisations use internal expertise, who are subject matter experts who think a lot about what they do, their activities. Often the primary stakeholders - the customers are often left out. Here's a classic case.
While I didn't say it explicitly in my last post, buying is so 1980's. You know that era. Work hard, consume stuff you didn't need to show everyone how successful you were. The term 'Yuppie' was in vogue. We didn't realise…
