Does your strategy need wings?

It is astounding that in a society that is more questioning than ever of spirituality that so many strategies in the NFP sector are based on divine intervention. Now I can understand how religious based charities might hope for some…

Why creative agencies are bad at designing fundraising campaigns

There I was sitting down relaxing, enjoying my cup of coffee with an old mate when within minutes, minutes dammit, the line came out  "I've got a great fundraising idea for you". If you're in the fundraising game you hear it…

Introducing the next-gen of business…

Time is ripe for a new type of business, a new class altogether A class that focuses on delivering an emotional response to consumers, on meeting an emotional need. Professionally marketed products focus on the benefits rather than the features while elite marketeers focus deeper…

Fundraise or buy a Rolex – same, same!

Fundraise or Rolex - same, same Survival of our species over time was due to a complex series of trial and error experiments where a positive outcome meant survival and a negative outcome often meant death. There are a number…

The selfish truth about charity

Human beings evolved and mastered our surroundings, overcame challenges and ultimately survived and prospered.  We did better than just survive because at our very core, our subconscious level, at our DNA level, we’re selfish (Richard Dawkins The Selfish Gene 1976, Matt Ridley…

What is an experimenteur?

The key to innovation is learning, not knowing. It is gaining & using new information through a series of experiments. Innovation is seldom borne from the most knowledgeable, but from the most inquisitive. An experimenteur is someone who is committed to learning through action, continuously testing and retesting their understanding of the world.

Stop Selling – Think enabling! (Part 2)

While I didn't say it explicitly in my last post, buying is so 1980's.  You know that era. Work hard, consume stuff you didn't need to show everyone how successful you were.  The term 'Yuppie' was in vogue.  We didn't realise…

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