0 comments on “NFP’s – you’re selling a service or product – focus on your value”

NFP’s – you’re selling a service or product – focus on your value

It's time for NFP's to embrace the reality of giving. It's not about the charity, it's about the person giving.  When you focus on the person giving, you start to focus on the value they receive from the transaction. Who…

0 comments on “Struggling with the pace of technology? Drink tea!”

Struggling with the pace of technology? Drink tea!

Well, it's unanimous then isnt' it? Somewhere between 2007 and today, the world went completely mad. Was it the convergence of financial strain caused by the GFC, a fuelling of fear from hate crimes around the world, the rise in consumption…

2 comments on “Why…Start a New Year’s Revolution!”

Why…Start a New Year’s Revolution!

New Years Resolutions are so 2017! Start 2018 with a New Years Revolution!  Let's talk disruption and the most simple way to positively disrupt your business.  Disruption doesn't need to start with hysteria or an app, it can start with one…

0 comments on “Why creative agencies are bad at designing fundraising campaigns”

Why creative agencies are bad at designing fundraising campaigns

There I was sitting down relaxing, enjoying my cup of coffee with an old mate when within minutes, minutes dammit, the line came out  "I've got a great fundraising idea for you". If you're in the fundraising game you hear it…

0 comments on “Introducing the next-gen of business…”

Introducing the next-gen of business…

Time is ripe for a new type of business, a new class altogether A class that focuses on delivering an emotional response to consumers, on meeting an emotional need. Professionally marketed products focus on the benefits rather than the features while elite marketeers focus deeper…

0 comments on “Stop Selling – Think enabling! (Part 2)”

Stop Selling – Think enabling! (Part 2)

While I didn't say it explicitly in my last post, buying is so 1980's.  You know that era. Work hard, consume stuff you didn't need to show everyone how successful you were.  The term 'Yuppie' was in vogue.  We didn't realise…

0 comments on “Stop selling – Think enabling!”

Stop selling – Think enabling!

Selling makes a complex emotional exchange sound simpler than it actually is. Most things we sell are merely enablers for the emotions that are satisfied. The vast majority of sales people focus on the object or the service, they don't focus on the actual emotional need that the product delivers. People don't buy bikes, they buy the feeling that the bike enables.