0 comments on “Introducing the next-gen of business…”

Introducing the next-gen of business…

Time is ripe for a new type of business, a new class altogether A class that focuses on delivering an emotional response to consumers, on meeting an emotional need. Professionally marketed products focus on the benefits rather than the features while elite marketeers focus deeper…

0 comments on “Fundraise or buy a Rolex – same, same!”

Fundraise or buy a Rolex – same, same!

Fundraise or Rolex - same, same Survival of our species over time was due to a complex series of trial and error experiments where a positive outcome meant survival and a negative outcome often meant death. There are a number…

0 comments on “The selfish truth about charity”

The selfish truth about charity

Human beings evolved and mastered our surroundings, overcame challenges and ultimately survived and prospered.  We did better than just survive because at our very core, our subconscious level, at our DNA level, we’re selfish (Richard Dawkins The Selfish Gene 1976, Matt Ridley…

0 comments on “Stop Selling – Think enabling! (Part 2)”

Stop Selling – Think enabling! (Part 2)

While I didn't say it explicitly in my last post, buying is so 1980's.  You know that era. Work hard, consume stuff you didn't need to show everyone how successful you were.  The term 'Yuppie' was in vogue.  We didn't realise…

0 comments on “Stop selling – Think enabling!”

Stop selling – Think enabling!

Selling makes a complex emotional exchange sound simpler than it actually is. Most things we sell are merely enablers for the emotions that are satisfied. The vast majority of sales people focus on the object or the service, they don't focus on the actual emotional need that the product delivers. People don't buy bikes, they buy the feeling that the bike enables.